Who I Am


I am a strategic product leader with a passion for user psychology. ✨ I help companies get into the mind of the user.

🧠 Over 10 years of cognition research has honed my extensive problem-solving toolkit. Called “the Swiss knife of UX,” I leverage research, design, user psychology, and a collaborative spirit.

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What I Do

At the beach in southern CA
  • Dive deep to find answers

When faced with a problem, I will stop at nothing to gain a deeper understanding of it. I pinpoint the root cause as the best starting point.

  • Collaborate creatively

Creative problem solving takes creative thinking. In addition to my research skills, decades of collaboration as a performing arts professional has honed my abilities to think on the spot— together.

  • Bridge communities and disciplines

Sharing knowledge is my passion. In 2022, I collaborated to create a local UX meetup group that I lead monthly, as well co-founded an online UXR community to meet the need for UX awareness in a safe space for newcomers. I am on a quest for knowledge and driven to share it across boundaries.